We believe in solid ideas, strong relationships, and lasting impact.
Why Local Radio Works for Crossroads Academy’s Open House
When families choose a school, trust and familiarity matter. Local radio delivers both.
Social media ads are easy to scroll past and often reach parents outside the target area. Local radio, on the other hand, reaches families right here in the community—during commutes, errands, and daily routines—when they’re tuned in and paying attention.
A short, high-frequency radio campaign promotes Crossroads Academy’s Open House with a clear message, repeated often, on stations parents already know and trust. The result is stronger awareness, higher credibility, and more families showing up—because they heard about it multiple times from a familiar local voice.
In addition to a high-frequency radio campaign promoting the Open House, Crossroads Academy principal, Dan Morrissey, joined Stevens on The River 93.9 for a podcast about the school. The long-form conversation allowed school leaders to tell their story in their own words—covering values, academics, and student life in a relaxed, authentic setting.
The Impact
The podcast built credibility and connection that short ads alone can’t. Parents heard familiar voices, deeper explanations, and real enthusiasm for the school—then reinforced that message through repeated on-air spots promoting the Open House.
For an event built on connection and community, local radio doesn’t just advertise the open house—it invites families in.
Case Study: How Local Radio Drove Customers to Stateline Sports
Business: Stateline Sports – Local Sporting Goods Store
Goal: Increase in-store traffic and seasonal sales
The Challenge
Competing with big-box stores and online shopping, Stateline Sports needed to break through the noise. Social media ads delivered impressions, but not always customers.
The Strategy
Stateline Sports launched a high-frequency local radio campaign anchored by an award-winning commercial—a clever, family-friendly riff on “Baby Got Back” that made the message instantly recognizable and impossible to ignore. The spot highlighted local expertise, seasonal gear, and the fun of shopping local.
The Results
Listeners remembered the jingle, talked about it, and repeated it. Customers mentioned hearing the ad on the radio, and in-store traffic increased during the campaign—especially during peak sports seasons.
Why Radio Worked
Radio didn’t just deliver reach—it delivered recall. The creative, music-driven spot built familiarity and trust through repetition on stations the community already loves.
Conclusion
With smart creative and local radio’s unmatched connection, Stateline Sports turned an unforgettable commercial into real foot traffic and real sales.
Why Radio Features & Sponsorships Work for Advertisers
Radio features and sponsorships go beyond traditional commercials by placing brands directly inside trusted programming. Instead of sounding like an ad, the message feels like part of the show.
Deeper Credibility: Being featured or sponsored by a local program associates the brand with trusted on-air personalities listeners already know and like.
More Time, More Story: Features and interviews allow advertisers to explain who they are, what makes them different, and why they matter—something a :30 spot can’t always do.
Stronger Recall: Repeated mentions, live reads, and show integrations keep brands top-of-mind long after the broadcast ends.
For advertisers looking to build trust, stand out, and create lasting connections, radio features and sponsorships turn awareness into real loyalty.
Locals Only on The River 93.9
Locals Only on The River 93.9 is more than a radio show—it’s a spotlight on the heartbeat of our community. Featuring nothing but real, local music, the show champions the artists, venues, and creative culture that make our region unique.
For listeners, Locals Only feels authentic, homegrown, and personal. That authenticity is exactly what makes it powerful for advertisers.
Why Advertisers Win
Deep Community Alignment: Brands that support Locals Only are seen as supporters of local talent, creativity, and culture—not just advertisers buying airtime.
Highly Engaged Audience: Fans of local music actively listen, discover, and share. They don’t tune in passively—they care about what they’re hearing.
Credibility by Association: Sponsoring a trusted, community-driven show connects brands with passion, originality, and local pride.
Unlike generic programming, Locals Only creates an emotional connection. When advertisers align with that connection, their message carries more weight, more trust, and more impact.
Bottom Line
Supporting Locals Only on The River 93.9 tells listeners one clear thing: this brand believes in the community it serves.And that’s the kind of message people remember—and reward
It’s All About the Music — Why That Matters at Great Eastern Radio
At Great Eastern Radio, it’s all about the music. Across every format—from sports talk to classic rock, country, adult hits, and everything in between—music is the heartbeat that connects listeners to our stations and advertisers to their audience.
Music creates loyalty. It sets the mood, builds routine, and keeps listeners coming back day after day. When people choose a station for its music, they stay for the personalities, the community connection, and the brands that support it.
Why This Works for Advertisers
Every Audience, One Network: With multiple formats under one roof, advertisers reach fans of sports, rock, pop, and more—without losing consistency or local focus.
Stronger Listener Bonds: Music-driven stations build emotional connections, which makes advertising messages more trusted and better remembered.
Real Local Reach: Whether it’s game day, the morning commute, or a weekend drive, Great Eastern Radio delivers engaged listeners in every moment that matters.
No matter the format, the goal is the same: great music, real connection, and trusted local voices. That’s why advertisers don’t just get airtime—they get access to audiences who are tuned in, loyal, and ready to listen.
Great Eastern Radio: All About the Music. All About the Community.
Built-In Trust
Radio voices are familiar and credible, so ads feel like recommendations—not interruptions.
Unskippable Reach
Listeners can’t scroll past or block radio ads, delivering consistent exposure during real-life moments like commuting and working.
Local Impact
Radio targets the exact communities advertisers serve, turning awareness into calls, visits, and foot traffic.